After spending $5bn on its new ‘spaceship’ HQ, it may come as no surprise that the Steve Jobs theater hidden underground inside ‘the ring’ has a few tricks up its sleeve.
The Theater will be used for the first time next week to unveil the next generation iPhone, in a special event on 12th September.
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The entrance of the Steve Jobs Theater: Attendees to Apple events will use this circular building inside the ‘Spaceship’ to access the theater hidden below.
The Steve Jobs Theater has four underground levels, and according to Apple’s blueprints, journalists and other visitors get to it by descending a staircase spiraling down alongside the walls after entering the circular entrance – the only part visible from above.
The theater also has two specially made rotating elevators, which turn as they ascend and descend so that passengers enter and exit by the same door – even though they go in and out from different directions.
However, the lower level attendees see before entering the auditorium also has a hidden surprise.
Once the event is over, a giant interior wall will retract to reveal a demo area where journalists will be able to try out the new products, Bloomberg claims.
Given the theater’s 1,000-person capacity, one engineer said back in March that the building’s budget meant each leather seat had cost Apple the equivalent of $14,000 apiece.
New photos shared online earlier this week show the underground portion of Apple‘s new 1,000-seat Steve Jobs Theater for the first time.
While the upper part has been seen in other photos, this is the first look at the main part of the theater where the firm will unveil the new iPhone next week.
The photos show lower and upper sections that appear to have steel understructure outdoor bleacher seating seating, natural wood finishes, and a large stage in the front.
New photos shared online show the underground portion of Apple’s new 1,000-seat Steve Jobs Theater for steel understructure outdoor bleacher seating the first time.
This image appears to have been taken from an upper level of seats and shows the large stage
<div class="art-ins mol-factbox floatRHS sciencetech" data-version="2" id="mol-c86efb20-9268-11e7-8b2a-1104e4913b91" website Steve Jobs Theater has rotating elevators and retactable WALL